Joico Colorful Anti-Fade Shampoo bouncy and softer hair

bouncy and softer hair

The active ingredients in the formula envelope the hair in a protective film which acts as a barrier against external humidity and to maintain the quantity of water in the hair

Free from Parabens and Sulphates

This formula is made to work with every hair type

Say goodbye to matted hair

Joico Colorful Anti-Fade Shampoo bouncy and softer hairJoico's Colorful Anti Fade Shampoo protects hair color for long lasting vibrancy and tonal integrity the kind of color care that delivers smooth, shiny, vibrant results on a daily basis. Benefits Color vibrancy lasts up to 8 weeks* Free of SLS SLES sulfates** Provides UV protection for longer lasting color*** Increases shine, manageability and strength**** *Tested with permanent and semi permanent hair color; when washing hair 2 3 times a week using