Casting Rods Thread Color:Green This is more than equipment—it's

This is more than equipment—it's a custom tool designed and built with care in Virginia

Braden Smith

combines traditional craftsmanship with modern techniques to create rods that perform as beautifully as they look

making it a personal fishing companion built just for you

Pick from a curated selection of thread and detailing colors to create a rod that's uniquely yours

Casting Rods Thread Color:Green This is more than equipment—it'sHandcrafted in Richmond, Virginia, each custom rod is built to order by a skilled rod builder who takes pride in every detail. Our head builder, Braden Smith, combines traditional craftsmanship with modern techniques to create rods that perform as beautifully as they look. Customize every aspect of your rod to match your fishing style. Select your handle length and grip configuration for the perfect fit for your style. Choose your preferred rod action