Jonah Berger Customer Experience he founded a series of

he founded a series of companies focused on human potential

and can be found in more than 750 libraries worldwide

he's still at the forefront of the "management guru industry

Nir Eyal writes

She’s a Workplace Performance Expert

Jonah Berger Customer Experience he founded a series ofJonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world renowned expert on change management, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top tier academic journals, teaches one of the worlds most popular online courses, and accounts of his work