Handbook of CRM Jolene Tan a wealthy but disillusioned antiques
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Handbook of CRM Jolene Tan a wealthy but disillusioned antiquesCustomer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This major Handbook of CRM provides complete coverage of the key concepts in this vital field, focusing on achieving a total understanding of the concepts underlying successful CRM rather than the plethora of systems that can be used to implement it. The book includes clear and comprehensive explanations of key concepts,
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